Longyu Estate, funded by the century-old brand Changyu, is located in the Helan Mountain's East Foothill region of Ningxia, recognized in the industry as one of the prime areas for growing wine grapes and producing high-end wines. The wines under its brand are sold in over 50 countries worldwide, and Longyu, with its rich and unique Eastern character, possesses a remarkable inclusiveness that has earned high praise from wine enthusiasts both domestically and internationally.

In 2013, the British royal wine merchant BBR (Berry Bros and Rudd) introduced products from Longyu Estate and set up a permanent sales display, marking BBR's first collaboration with a Chinese winery. Thus, Longyu has become one of the first Chinese wineries to successfully enter the European market. Additionally, Longyu is currently one of the few Chinese wines widely present in Michelin and Black Pearl-rated restaurants globally, bringing a "taste of China" to consumers around the world.