When he founded his “wine merchant business under the label Clicquot” in 1772, Philippe Clicquot had a clear ambition: cross all borders. He conquered Europe and then Russia in 1780, followed by the United States in 1782. He was joined at the head of the House in 1798 by his son, François Clicquot, who had recently married Barbe Ponsardin. Seven years later, following the untimely death of François Clicquot, his young widow, just 27 years old, took over the family business. Within just a few decades, Madame Clicquot was shipping wine to every continent. She perfected production techniques, invented the riddling table and innovated with the first blended rosé champagne. Faithful to the values of creativity and innovation passed on by Madame Clicquot, the Maison marked its bottles with its first yellow label in 1877, making the brand distinctive and instantly recognizable.